Nigeria’s largest cement producer, Dangote
Cement Plc in an update on strategy has
announced a reduction in the price of its market-leading brand of
cement.
In a bid to stimulate building work across
According to the Source, Dangote Cement says it’s reducing
the price of its market-leading 3X brand of
cement in Nigeria by ₦300 per 50kg bag,
or ₦6,000 per tonne.
The new price will become effective
immediately. The company is also
undertaking a number of marketing
initiatives designed to stimulate
consumption of cement in Nigeria and to
increase exports.
According to Dangote Chief Execkutive,
Onne van der Weijde, “our cost-saving
initiatives in Nigeria have enabled us to
cut the price of cement to a level that is
good for consumers yet still allows us to
achieve strong returns that are sustainable
in the longer term.
“We hope that reducing the cost of cement
will help to stimulate building work across
Nigeria at a time when the economy is in
need of a boost
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